Contact

Graduate School of the Arts and Humanities Blog

Titelbild TransHumanities 2020

Archiv der Kategorie «Corporate Culture»

Abstract Ruth Katharina Kopp
4. January 2012, rkopp | 0 Comments

Companies with international ambitions are increasingly becoming global players. Many of them have decided to fight for their share of the international market, or even for market leadership through such activities as company acquisition or the establishment of joint ventures, as well as by engaging in various other types of cooperation with companies abroad. Such partnerships are now more rapidly attainable than ever before, thanks to modern media of communication and increasing mobility, among other things. Consequently, these global players have a constant need to recreate their corporate culture and identity. Read more


Universität Bern | Phil.-hist. Fakultät | Walter Benjamin Kolleg | Graduate School of the Humanities | Muesmattstrasse 45 | CH-3012 Bern | Tel. +41 (0)31 631 54 74
© Universität Bern 14.04.2016 | Home