I remain to be convinced.
Contemporary and past social interaction is characterised, I believe, by a constant exchange and interchange across cultures. The fundamental problem of the concept of cultural transfer lies in its emphasis on certain and specific processes. By describing one from of exchange as a cultural transfer, it inexplicitly stipulates that other cultural forms, idioms and objects and knowledge remain fixed and fixated within the boundaries of culture (or often simply the nation state). Despite intending and purporting the opposite, in the application of the concept of cultural transfer scholars have to assume a fixation of culture and knowledge as a contrast to the “fluidity” they analyse and depict. This reduction of complexity is surely a dead-end and misleading.
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