Neither hypnosis, nor the study of syphilis, nor the debate on Friedrich’s III. death of throat cancer – Arthur Schnitzler has followed the medical discourse of his time and participated in its shaping. His Medizinische Schriften documents this participation in a multitude of different reviews, reports, and the only independent study Über funktionelle Aphonie und deren Behandlung durch Hypnose und Suggestion. In this text materia Schnitzler’s comments on his contemporaries’ medical works and the Viennese School present a well-grounded analysis of the situation of the medical profession during his time. These texts demonstrate different kinds of knowledge at the same time: Knowledge about the treatment of hysteria, the aetiology of syphilis, the arguments of hereditary theories and other issues. The extensive opus of Schnitzler’s literary texts stands next to this medical discourse, coeval varies and expounds its problems and therefore transforms parts of this medical knowledge. Read more

Companies with international ambitions are increasingly becoming global players. Many of them have decided to fight for their share of the international market, or even for market leadership through such activities as company acquisition or the establishment of joint ventures, as well as by engaging in various other types of cooperation with companies abroad. Such partnerships are now more rapidly attainable than ever before, thanks to modern media of communication and increasing mobility, among other things. Consequently, these global players have a constant need to recreate their corporate culture and identity. Read more